Website Redesign for Iglucruise.com homepage. An independent award-winning online travel agency specialising in cruises.
Define the problems with user behaviour videos and heatmaps using Hotjar, then analyze competitors websites to work out layout solutions
Working within the Search & Landing pages team,
The project consists of one Project Owner, a UX/UI Designer and three Developers
UX Wireframe Designs
Once the issues were identified of how the user interacts with the page, developed several UX Design options before deciding on a solution.
(left) old homepage design, (middle) new page layout small change to search widget, the page layout structure of content, changing the website from been boxed to be full width, (right) adding autocomplete widget
Future Homepage Release
From the components and modules library that the design team have created, we now updating the homepage UI elements consistency.
Found the majority of users don’t navigate past the offers slider. I updated the hero image to be a call to action and search widget to be the dominant feature of the page