Iglu Cruise Homepage Redesign (2019)

B2C

August 16, 2020

Project

Website Redesign for Iglucruise.com homepage. An independent award-winning online travel agency specialising in cruises.

Research

Watch user behaviour videos and heatmaps, using Hotjar in order to understand the problem. Analyze competitors websites to in order to develop layout solutions.

UX Research methods for the product life cycle: All the Agile sprint planning tickets will have User stories in JIRA. Use these to work out the user journey/user flow of scenarios, in which a user might interact with the design. Create User testing script for the prototypes in workshops with Google, CX partners or remotely online using Userlytics

In the workshop the User will go through the journey from Homepage > Search > Cruise products page > Online booking application from start to finish.

Once you tested several users have been tested you will notice patterns to update and then work out how to implement solutions in business priority order.

We have previously run User Interviews and Gorilla testing at Iglu Cruise Holiday Shows.

Team

Working within the Search & Landing pages team,
The project consists of one Project Owner, a UX/UI Designer and three Developers

UX Wireframe Designs

Once the issues were identified of how the user interacts with the page, developed several UX Design options before deciding on a solution.

VIEW THE UX WIREFRAMES

OLD DESKTOP VIEW

OLD MOBILE VIEW

UI Designs

(left) old homepage design, (middle) new page layout small change to search widget, the page layout structure of content, changing the website from been boxed to be full width, (right) adding autocomplete widget

VIEW HOMEPAGE VARIATIONS

DESKTOP VIEW

MOBILE VIEW

Future Homepage Release

From the components and modules library that the design team have created, we now updating the homepage UI elements consistency.

Found the majority of users don’t navigate past the offers slider. I updated the hero image to be a call to action and search widget to be the dominant feature of the page