Establishing Scalable User Testing Practices
To drive consistency and alignment across teams, I facilitated monthly user testing sessions in partnership with Growth, UX Research, and Brand Design. This cross-functional collaboration helped establish a unified approach to testing, ensuring insights were actionable and aligned with broader business goals.
Building on this foundation, I created tailored onboarding materials for smaller brands, helping them quickly adopt best practices.
This collaboration enabled me to tailor onboarding materials for smaller brands, deliver targeted training on A/B testing and RICE prioritization, and use tools like Crazy Egg and Microsoft Clarity to identify and act on key optimization opportunities.