Robert Dyas (2016 – 2019)


Robert Dyas

November 7, 2017

UX/UI Design

November 2017

Project / Client
Robert Dyas

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Robert Dyas is a UK retailer founded in London in 1872. Currently owned by entrepreneur Theo Paphitis. The website and stores provide ranges
of housewares, small electrical appliances, gardening products, kitchenware, DIY, and consumer electronics throughout 96 stores,
mainly in Greater London and South East England.

The project consists of an Ecommerce Director, a Marketing Manager, a UX/UI Designer and a Frontend Team

Old Homepage Design

UX Design

Homepage ideas and key pages
I produced wireframes to show the new functionality of the website

UI Design

The new design updates were rolled out on to the Homepage, Outdoor Living and Gardening Landing pages, and all Product and Checkout pages.

This improved the page performance and conversion rate compared to the previous year (2016)

Homepage Design