Robert Dyas is a UK retailer founded in London in 1872. Currently owned by entrepreneur Theo Paphitis. The website and stores provide ranges
of housewares, small electrical appliances, gardening products, kitchenware, DIY, and consumer electronics throughout 96 stores,
mainly in Greater London and South East England.
The project consists of an Ecommerce Director, a Marketing Manager, a UX/UI Designer and a Frontend Team
The new design updates were rolled out on to the Homepage, Outdoor Living and Gardening Landing pages, and all Product and Checkout pages.
This improved the page performance and conversion rate compared to the previous year (2016)